About Us

A Little Bit About Smudgies

Ever blinked, sneezed, or poked yourself in the eye doing your mascara? Tired of smeared or running makeup in the middle of a long day? Smudgies® can erase and absorb excess makeup or undo those little slips that happen to everyone!

Check out our Products page for detailed product descriptions.

 

OUR MISSION

To revolutionize the beauty industry, by turning makeup application into a more convenient process for everyone and by partnering with organizations that help women whose daily problems go far beyond their makeup.

 

ABOUT THE FOUNDER
 

"My name is Jasmine Adams, and I created this business in Charleston, SC, as a high school student who was tired of struggling with my makeup on a daily basis. After years of poking myself in the eye early in the morning with my mascara wand or trying to get rid of greasy shine halfway through the school day, I was thrilled to discover, in an old swim suit of all things, a type of material that could make all my makeup woes disappear - literally! Even more amazing to me was that nothing like this existed on the market. I broke out my parents' old sewing machine and began searching for more of this ‘magic’ fabric online. I had many doubts starting out, but with the encouragement and support of countless friends, family, teachers, mentors, and entrepreneurs, I established Smudgies®, LLC, in May 2017.

Since then, the production of Smudgies® has moved from my home in Charleston to Angel Factory in Dallas, Texas. I myself have moved to the University of Dallas in Irving, TX, where I am working to grow my company while furthering my education in finance, management, sales, marketing, and more with a double major in Business and English. I also qualified to compete at the Network for Teaching Entrepreneurship's 2017 National Challenge, where I took home first prize with my presentation for Smudgies®!"

 

A NEW PARTNERSHIP

As of spring 2018, Smudgies® has partnered with The Study USA, a collaborative community workspace for female entrepreneurs. Read more about their mission to empower these women-led businesses here. Beyond the connections and opportunities offered through The Study, this partnership was a dream come true because empowering women has been an integral part of Smudgies®’ mission from the beginning. Our goal of revolutionizing the makeup industry includes empowerment through makeup itself: makeup is a way for women to express themselves and to feel beautiful. Whether they want to get more creative and try new things with their makeup, or just get past annoying mistakes and move on with their day, Smudgies® can help by mitigating the stress around makeup and making it a more convenient process for them.

Unfortunately, women also use makeup to cover up or hide things, from insecurities to serious problems like abuse. To keep in mind the many women whose daily problems go so far beyond smudged makeup, Smudgies® donates a portion of our profits to My Sister’s House, a shelter and support system for women who have suffered from domestic violence. By working with The Study, Smudgies® hopes to grow to the next level in order to increase our impact with more organizations like My Sister’s House, in Dallas and all over the United States, to work towards a society where women’s problems are as easy to wipe away as their makeup.

LOOKING FOR MORE?

Visit our social media pages for updates, tips and tricks, and to leave your feedback! We're on FacebookInstagramPinterest, and LinkedIn. You can also get in touch with us through the Contact page - we look forward to hearing from you!

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